Thought materializes feelings, that is what it bred to do. Thought is born of incomprehension, and it seeks to satisfy and justify itself by adding definition wherever it finds uncertainty, fear, ignorance. To read about God is to know God. To know God is to destroy him. To know another human being is to categorize him, to love another human being is to feel our humanity. The catastrophe which knowledge has brought upon us, is that it subsumes everything that we are as a humanity into an objectified principle of World views and contraptions, which further serve to emasculate us into utter depravity.
We of course don’t see it that way, from any angle knowledge with its logic boxes and thought with its independence, is a princely possession meriting all the merits of enlightened figure, we subsume ourselves, with logic we subsume ourselves to the slavery of our fears and impatience. When you purchase an item with coupon at a ten percent discount, for only $19.95. you are being logical and wise; but you have subsumed yourself.
How can such a simple task be a subsuming? You don’t get to a $19.95 price if you don’t have massive logistical capabilities, if the communications isn’t just right, if the transport isn’t just right, if the cost of labor isn’t just right, if the financials are not right, when you walk into your super-shopping-mega-mall where the line between entertainment, happiness, faith and satisfaction has been obliterated so as to subsume your energies, where the price is right, the moment you touch that $19.95 item a thousand energies dispersed throughout the world, the statistics that you paid attention jump, the product appreciates your caresses and publishes its satisfaction by maintaining its appearance, you look at your coupon in relationship to the product, you think of all the wonderful things that this product is going to help you do, remove spots in minutes, satisfy the dogs craving for a treat, ease shaving, turn the screw for you, unlock all the doors when it hears you coming, subsume bathroom odors, the product reeks of all this amazing potentials if you follow the instruction, the entire world is electrified with your expectations and in case you are not satisfied there is a toll free number, just call if you are not satisfied.
You do the math, there is no way that you can not be satisfied because the product is only $19.95, you practically didn’t pay for it, how could you have, you do a mental calculation of what it cost to produce, of all the people involved in the process of getting that to you, for instance it was made in China with materials from Brazil and packaged in California, realistically speaking you are amazed that it is such a good price, if the product doesn’t work you will still be partially satisfied because you are amazed at how efficient and productive capitalism is.
Should you still wish to return the product if it doesn’t meet your expectations you can return it and receive all your money back, no questions asked. The entire universe nullifies your transaction, the product statistics lower because your energy has been subtracted from the entire transactional state of the product.
Your audience holds the entire industry captive, your choice to participate or not determines the life of a product, and this gives you a sense of control, a sense that the entire consumer world is out there to satisfy you, it works for you, it lives in expectation of your actions. Only difference is that once you make the purchasing decision your energy is immediately unleashed throughout the entire chain of supply, production, sales and marketing, they immediately energized from your transaction, any time before that, you merely register, the purchase, turns everyone on. Once your energy is within them even if you return the item, you have already powered the machine.
This is why everyone wants your attention.
What the entire chain of production and supply does is depend on your wishes, desires and they must hope that they guessed you right, that the marketing idea is going to be the one that you like, that the product is going to satisfy you, that you are probably going to consider the price a fair deal, that you will most likely not return the product. Once you give them your $19.95 that is their diploma, that tells them we have won. They immediately then take your $19.95, which contextually is just the value of your work effort materialized, and dismember it and redistribute it back throughout the entire system, your energy is thus reconverted into new effort and goes forth to reproduce new ideas, new products, and to maintain supply and communication chains, and it reinforces the concept which it paid for.
In the light of day there is probably nothing genuinely wrong with the process, we are all energy units which are reinforced in our persistence and are acknowledge because others “pay” attention to us, because we are acknowledge in some way by our families, peers and friends, so it does make sense that we are loved and that we love and that we are consumers is an inevitable condition to a large extent, in a sense the $19.95 transaction is technically healthy.
But what if you buy something that merely creates an imbalance? Does your transaction have to be justified in some worldly context? What does it mean that you have materialized your emotions so that you can purchase satisfaction? Can you feel good about generating employment with your purchase? How sustainable is employment based on consumerism? More pertinent how sustainable is your materialized satisfaction?
There are simple ways of answering these questions and none of them require that you go into an analysis of economic theory, job creation and consumerism, regulation and the environment, we don’t have to know anything about that, if we lower the quotient of measure to energy. And here we are only concerned with one kind of energy, though it seems reasonable that it applies to all sentient beings, and in this we include plants and animals.
Because the word energy is associated with electricity, oil and with athletic shoes and caffeine based soft drinks for aggressive individuals, we are going to rename energy and give it a contextual framework so that you don’t think I am talking about fossil fuels when I talking about energy, even though that is precisely what I am taking about.
Sentient being energy I now anoint you “ergio”
-ergio
the energy unit released and absorbed by all sentient beings to compose and recompose themselves, wholly shared and uncontainable, difficult to amass, easy to waste, measured in incalculable love, affection, acknowledgement, recognition and attention.
–ergio
is the essence which transmits and multiplies everything, once that something has clamored for attention within the context of existence by escaping through pure raw desire and passion, the nothingness.
In this way we are going to explore the nature of our lives in the context of the world today, if it makes sense read on.
RC
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